GTM Lead Scorer

A lead-scoring and routing system that turns raw inbound-lead data into a ranked, explainable action queue for sales reps: who to work, how hard, and why. It scores a single lead or a whole uploaded CSV, and degrades gracefully on the messy exports reps actually paste in — bad rows are flagged and still ranked, never dropped.

Every score is explained with each trait’s historical close rate, so a rep can see exactly what pushed a lead up or down. A manager can tune the tier cutoffs to match team capacity, deciding how many leads land in each action bucket.

It’s an intake-only logistic model, forward-validated so it scores leads the way a rep sees them at the moment they arrive — nothing that would only be known later leaks into the score.

I built it against a real, confidential B2B sales funnel. This public version runs on synthetic data generated to match that funnel’s exact format, so the model, the tool, and the approach are the real ones and only the underlying data is a stand-in.

It’s live at gtm-lead-scorer.onrender.com.